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Judging a book from its cover is not a good rule, but you are going to do the same when looking at a product. Packaging design is a crucial factor in the product purchasing process. If you are a retailer, you will want your customers to judge your product with its packaging design. And you will want it only when you have put a significant amount of effort into creating an attractive packaging design.

This entire situation becomes truer when your customers do not know about your product, or the product is a newly launched one. If you are selling designer clothes or natural cosmetics, but your packaging doesn’t look that high-end, there will be a distorted link between your customers and the original product. They will be in two minds whether or not to buy from you.

So, you may find the following tips helpful if you want your products to stand out from the shelf.

Understanding the impact of your brand on your packaging design

Branding is not just about the visual elements of a business. Although your logo, website color, and fond play a key role, the ultimate purpose of branding are to develop perceptions about your business. That means you have to answer the following questions.

• The meaning of your brand
• What is it known for?
• What words your customers would use when describing your brand?

Answering these questions will help you connect with your customers on a subconscious level. You have to get the confusion out of your consumers’ minds.

Using color psychology correctly

The impact of color psychology is a well-known branding factor. This concept is as old as the branding itself, and no other factor negates its importance.

If you wonder why a logo redesign takes too much time and money, the answer lies in color psychology. Maintaining the color balance in all branding elements is nothing less than a tough ask.

You have to pay attention to color psychology, especially when it comes to establishing a new brand. For instance, you can use colors that represent the lifestyle, vitality, and natural energy if you are selling products that are organic and promote a healthy life.

Going experimental with your product packaging design

The above elements should help you cover the fundamentals of branded packaging, but the packaging alone cannot help you sell out most units. Your potential customers will want to connect to your brand, and for that, you have to tell them a brand story.

With the help of product packaging, you can be creative with your branding process. This technique works quite well on specific occasions when you have to make your product packaging fitting the changing environment.

The surface of product packaging is nothing less than a canvas when it comes to trying different design options. Although it is wrong to use design elements without planning, a few bold moves can help you boost sales and stand out from your competition pretty well.

You can discuss all your design options with a packaging designer to get the best ideas on how to convince your customers by enhancing your products’ shelf appeal.