Multi-purpose packaging is becoming a very popular way in which your packaging will stand out. This packaging involves transforming your package that it comes in, to point-of-sale displays. Various displays that not only sell items, but will invite customers to buy from you.
This is great, and by using this, you’re building retail packaging that will move forward, and really get customers attentive and interested in what’s going on.
The Efficiency and Cost-Saving
The thing with multi-purpose packaging is that it is good for the overall sales of such items as you have. With this, you’re able to use materials for these items. It also means a faster setup for retail. This will help customers get the items faster, and employees will thank you for not having to wait a bunch of time to get the store displays up. trust me, they appreciate that.
The popular Formats
While you probably know the fold-out kiosks that are put right near the grocery store checkout line, there are a few multipurpose packaging for retail displays that are used.
Pop-up trays are one of them. These trays will pop up, offering you a whole bunch of great items that you will enjoy. With this, the items will be displayed right there, waiting for your use.
Another one may also offer built-in signage, which again, is used to show off and advertise the items.
The sky’s the limit with these, but these are three most popular formats that are used, offering you a chance to not only show off the amazing displays and items that you have, but also generate customer buzz as well.
More Sustainable?
The answer to that is yes.
Though it might seem like more work designing, crafting, and putting together this multi-purpose packaging, once you have the items in place, it is much more eco friendly.
It reduces waste in general, because you are combining shipping and merchandising. You don’t need to send a whole huge display in its wake, which in turn will be better for the environment.
Another benefit is that it prompts sudden impulse purchases. A new item from a company customers enjoy can be displayed right at checkout, generating excitement. Even those who don’t know who you are will benefit from this, because they can see from all of this that you’re reaching out, and they might seem eager to try a new brand. Again, it’s got multiple purposes, multiple options, transforming your packaging into something not just amazing, but useful as well.
Industries that are Leading this
A lot of food and drink companies are using this. It makes sense, because you can set up a nice little display right at the counter, and customers can buy it.
The same goes for cosmetics. Ever seen those freebies that are set up, at a discount rate, just calling to you? That's an example of this, and it works great.
But it doesn’t just have to be consumables. You can use this for unique promotional campaigns, with limited-edition items that will really shine.
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With a lot of this packaging, especially promotional items, you can hit on the limited-edition or limited-time features, again building buzz and interest, and generating excitement.
Multi-purpose packaging is wonderful for retail displays, and helps in a multitude of ways. Try it today, and see for yourself the power of utilizing it for multiple functions, and the results of this. not only will you generate more impulsive sales but get people gassed up for whatever unique additions you bring to the table next for your packaging needs as well.
